These days, artists, designers, bloggers, and small business owners alike are practically stumbling over themselves to be featured in print magazines, but many however practise not realize the full potential that online resources tin can have on their product lines, business ventures, and more.

Print features are amazing for social proof and they definitely bring more awareness to your brand, reaching a big audition across the land and sometimes around the earth.BUT print is non the end all-be all of your marketing strategy, especially in the digital age.

Print is not growing leaps and bounds like digital content is, and every bit someone with something to promote, you need to be aware of that. Success for your business is all about how well yous can adapt to modify and work through problems and issues. Things are not what they were 10 years ago (or fifty-fifty 5 years agone)…

"And then are yous saying that print is expressionless?"

Nope. Print is not expressionless, but its certainly not on an upswing at the moment.

If you don't believe me, all you need to do is think back to simply about a month and a half ago when ReadyMade announced the magazine would be shutting downward immediately: closing of ReadyMade magazine.

The magazine was loved by many, especially in our community of artists, designers, and DIYers. BUT ultimately, information technology wasn't enough to keep the mag going.

Nope. Print is definitely not on an upswing, but…digital content is.

"Digital content is nigh definitely in an upswing."

I remember the days when people relied more than on the morning paper for news of the solar day than CNN.com and The Huffington Mail. Hell, even just eight or nine years agone, I hardly used the internet outside of school. And at present, well-nigh ten years later my entire career revolves around a (relatively) thin screen and a wireless keyboard.

Times they are a changin'.Proficient or bad. We are living in an age where more of usa hear about Bin Laden'southward decease on twitter than via any other source (co-ordinate to a recent Mashable poll). We become our news on our iPhones and Blackberries, spend hours on YouTube for entertainment, and even take classes online.

We are living in a technology driven order. And then, whether you use your phone, iPad, laptop, netbook, or home estimator, digital content is hither to stay.

Information technology'south the reason why people similar Michelle Adams are leaving the print magazine industry to kickoff up digital publications that rapidly attain tens of thousands of readers (Michele Adams worked at Domino magazine as an assistant. And when the company folded, she created the pop online shelter mag, Lonny).

It's the reason why just over a year agone, Amazon announced that Kindle books were outselling Hardcover books on their site by huge percentages.

And it's the reason why authors like Seth Godin are ditching traditional book deals and going straight to self-published electronic books and other creative ventures (well Seth has some other reasons too, but yous become the point).

And then, here'southward my question to you…

What are you doing right at present with your marketing strategy that is in line with the digital age of content?

Leave your response in the comments beneath.